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Clayton Homes

Changing the perception of manufactured homes.

UI/UX
Web Design
Interactive

Project Brief

Clayton is the largest builder of manufactured housing and modular homes in the United States. Our team set out to design and develop a suite of websites intended to show the quality of Clayton manufactured homes and to remove the stigma surrounding them. We set out to educate users, provide tools to spark their imagination, and help them picture their future in a Clayton home.

Services

UI / UX
Web Design
Interactive

Tools

Sketch
Invision
Principle

Role

Lead Designer

Duration

3 Months
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Microsite 01

The perfect plot.

Land-It is an intuitive search tool that assists Clayton homebuyers who are in the market for property. Once their land is secured, Clayton will help prep and improve it so that it’s ready for the home of their dreams.

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Microsite 02

Taking dreaming to the next level.

The Interactive Floor Plan ↗ shows users how Clayton homes incorporate the latest in modern design and allows them to start planning their dream home.

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Microsite 03

Completing the experience.

Dream to Reality takes all of the smaller experiences and tools meant to assist potential homebuyers and presents them in a scrolling microsite.

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Results

This project resulted in 50k leads directly generated, a 201% increase in leads year-over-year, a 128% increase in website visits year-over-year, and a seven point increase in unaided brand awareness.